Koviyo's Top 5 Underrated Destinations to Visit in 2025

As popular destinations become increasingly crowded, travelers are searching for hidden gems that offer unique experiences without the overwhelming tourism. In 2025, stepping off the beaten path can reward you with breathtaking scenery, rich cultural encounters, and incredible value. If you’re looking for inspiration for your next adventure, here are five underrated destinations that deserve a spot on your travel list.

1. Lecce, Italy – The Florence of the South

While Florence, Rome, and Venice attract millions of tourists each year, Lecce remains a relatively undiscovered jewel in southern Italy’s Puglia region. Known for its stunning baroque architecture, charming streets, and mouthwatering local cuisine, Lecce offers a slower pace of life and an authentic Italian experience. Explore its historic piazzas, visit the Roman amphitheater, and indulge in a pasticciotto—a delicious custard-filled pastry unique to the region. With easy access to Puglia’s incredible coastline and vineyards, Lecce is an ideal destination for foodies, history lovers, and those looking to escape the crowds.

When in Lecce, make sure to visit the Basilica di Santa Croce, a masterpiece of baroque design, and wander through Piazza del Duomo, one of the most elegant squares in Italy. The underground Museo Faggiano offers a fascinating look at the city's layered history, revealing hidden passages, ancient relics, and secret tunnels dating back over 2,000 years. For a scenic escape, head to the nearby beaches of the Salento Peninsula, where golden sands and turquoise waters await.

2. Salento, Argentina – Wine, Mountains, and Adventure

Nestled in Argentina’s northwest, Salento is a paradise for those who love outdoor adventures and world-class wine. Unlike the famous Mendoza region, Salento remains relatively untouched by mass tourism, offering a more intimate experience with the country’s renowned vineyards. The stunning landscapes of the Calchaquí Valleys provide the perfect backdrop for hiking, horseback riding, and exploring indigenous ruins. If you’re a wine lover, don’t miss the local Torrontés wines, which are exclusive to this region. Whether you’re after adventure, culture, or relaxation, Salento is a hidden treasure worth discovering.

A must-visit in Salento is the breathtaking Quebrada de las Flechas, a striking valley of jagged rock formations that create an otherworldly landscape. Nearby, the town of Cachi enchants visitors with its colonial architecture and scenic views of the Andes. Don’t forget to explore the ancient ruins of Quilmes, where you can walk through remnants of one of Argentina’s oldest indigenous settlements. For a relaxing day, take a scenic drive along the legendary Ruta 40 and stop at boutique wineries to sample the region’s unique varietals.

3. Svaneti, Georgia – A Mountain Paradise

If you’re searching for a remote, fairytale-like escape, Svaneti in the Caucasus Mountains of Georgia is a dream come true. This UNESCO-listed region is known for its medieval stone towers, dramatic landscapes, and rich cultural heritage. Mestia, the region’s main town, serves as a gateway to breathtaking hikes, including the trek to the spectacular Chalaadi Glacier. The local Svan people have preserved their unique traditions for centuries, and visitors can experience their warm hospitality while enjoying homemade khachapuri (cheese-filled bread) and Svanetian salt—a flavorful local seasoning. Svaneti is perfect for those who love rugged nature, history, and adventure.

Beyond Mestia, the village of Ushguli is a must-see. It is one of the highest continuously inhabited settlements in Europe, with a stunning backdrop of Mount Shkhara, Georgia’s highest peak. Explore the ancient watchtowers that have stood for centuries, and visit the Lamaria Church, a small but historically significant site with stunning frescoes. For an unforgettable adventure, hike the Svaneti Ridge Trail, which offers panoramic views of snow-capped peaks, wildflower-filled meadows, and untouched valleys.

4. Lombok, Indonesia – A Tranquil Alternative to Bali

While Bali continues to attract massive crowds, neighboring Lombok remains a peaceful haven with stunning beaches, lush jungles, and world-class diving. The island offers a more laid-back vibe, making it ideal for travelers looking to escape the hustle and bustle. Hike to the summit of Mount Rinjani for panoramic sunrise views, relax on the untouched shores of Mawun Beach, or explore the Gili Islands for incredible snorkeling and marine life encounters. With fewer tourists and a more authentic feel, Lombok is the perfect Southeast Asian getaway for nature lovers and beachgoers alike.

Lombok’s Tiu Kelep Waterfall is a must-visit, hidden deep within a tropical forest where cascading water flows into a crystal-clear pool. For a cultural experience, visit the traditional Sasak villages, where you can learn about the island’s indigenous heritage and watch local artisans weave intricate fabrics. If you’re seeking a luxurious retreat, the beaches of Senggigi offer upscale resorts with stunning sunset views over the ocean. Whether you're exploring remote waterfalls, surfing in Kuta, or diving in the Gili Islands, Lombok offers a perfect mix of adventure and relaxation.

5. The Azores, Portugal – Europe’s Best-Kept Secret

A lush, volcanic archipelago in the Atlantic, the Azores are often described as Europe’s version of Hawaii. This Portuguese paradise offers breathtaking landscapes, natural hot springs, and incredible marine biodiversity. Adventure seekers can hike crater lakes, explore lava tunnels, or go whale watching in the deep blue Atlantic waters. With its mild climate, welcoming locals, and focus on sustainable tourism, the Azores provide an unforgettable experience for travelers who love nature and outdoor activities. Best of all, the islands remain largely untouched by mass tourism, offering a serene escape from the crowds.

Start your journey in São Miguel, the largest island, where you can visit Sete Cidades, a pair of stunning twin lakes that change color with the sunlight. Take a dip in the geothermal waters of Terra Nostra Park or soak in the natural hot springs at Poca da Dona Beija. If you’re an adventure enthusiast, go canyoning in Flores or hike through the dramatic volcanic landscapes of Pico Island, home to Portugal’s highest mountain. For an unforgettable wildlife experience, join a whale-watching tour, as the Azores are one of the best places in the world to see sperm whales and dolphins in their natural habitat.

Travelling in 2025 is all about finding destinations that offer authenticity, adventure, and unforgettable experiences. These five underrated locations promise breathtaking landscapes, rich culture, and the joy of discovery without the tourist-packed streets. Whether you're looking for history, outdoor adventures, or tranquil beaches, there’s a hidden gem waiting for you. Don't forget to visit Koviyo.com to organise your travel insurance!

Start planning your next adventure before the secret gets out.