Top 10 Underrated Travel Destinations of 2025

When it comes to travel, many Australians default to popular destinations like Bali, Paris, or New York. But the world is full of hidden gems waiting to be discovered.

These underrated destinations offer unique experiences, fewer crowds, and often a lighter strain on your wallet. If you’re looking for something different in 2025, consider these incredible yet lesser-known spots.

1. Luang Prabang, Laos

Nestled in the mountains of northern Laos, Luang Prabang is a charming town where traditional Lao culture meets French colonial influence. It’s perfect for travellers seeking tranquility and authenticity.

Highlights:

• Witness the sunrise alms-giving ceremony with Buddhist monks.

• Explore the stunning Kuang Si Waterfalls.

• Cruise along the Mekong River to the Pak Ou Caves.

  
  

Why it’s underrated: Laos is often overshadowed by its neighbours, Thailand and Vietnam, but it’s equally captivating and more affordable.

2. Puglia, Italy

While Tuscany and Amalfi Coast steal the spotlight, Puglia, located in Italy’s southern heel, offers breathtaking coastal views, historic towns, and mouthwatering cuisine.

Highlights:

• Wander through the trulli houses in Alberobello.

• Relax on the pristine beaches of Salento.

• Indulge in fresh burrata and orecchiette pasta.

  
  

Why it’s underrated: Puglia offers the beauty of Italy without the tourist crowds and high prices of more famous regions.

3. The Azores, Portugal

This archipelago in the middle of the Atlantic Ocean is a paradise for nature lovers, boasting lush greenery, volcanic craters, and hot springs.

Highlights:

• Hike around the Sete Cidades twin lakes.

• Relax in the geothermal waters of Furnas.

• Spot whales and dolphins in their natural habitat.

  
  

Why it’s underrated: The Azores remains off the radar for many travellers, offering pristine landscapes at a fraction of the cost of mainland Europe.

4. Zagreb, Croatia

While Dubrovnik and Split attract most of the attention, Croatia’s capital, Zagreb, is a treasure trove of art, history, and vibrant street life.

Highlights:

• Stroll through the colorful Dolac Market.

• Visit the quirky Museum of Broken Relationships.

• Discover the medieval charm of the Upper Town.

  
  

Why it’s underrated: Zagreb’s cultural scene and affordability make it a fantastic alternative to Croatia’s more famous coastal cities.

5. Tbilisi, Georgia

This emerging hotspot in the Caucasus is a blend of old-world charm and contemporary cool, offering stunning architecture and incredible food.

Highlights:

• Explore the colorful streets of the Old Town.

• Bathe in the sulfur baths of Abanotubani.

• Taste traditional Georgian wine and khachapuri.

  
  

Why it’s underrated: Georgia’s affordability and unique culture are still relatively undiscovered by Australian travellers.

6. Gyeongju, South Korea

Known as the “Museum Without Walls,” Gyeongju is a haven for history buffs, filled with ancient relics and serene landscapes.

Highlights:

• Visit Bulguksa Temple and Seokguram Grotto, UNESCO World Heritage Sites.

• Stroll through Tumuli Park’s grassy burial mounds.

• Enjoy cherry blossoms in spring at Bomun Lake.

  
  

Why it’s underrated: Many travellers head straight to Seoul or Busan, but Gyeongju offers a glimpse into Korea’s rich history and culture.

7. Oaxaca, Mexico

Oaxaca is a vibrant city bursting with colour, flavour, and tradition, making it a must-visit for those craving an immersive cultural experience.

Highlights:

• Taste authentic mole and mezcal.

• Experience the Day of the Dead celebrations.

• Marvel at the ancient Zapotec ruins of Monte Albán.

  
  

Why it’s underrated: Mexico City and Cancun often overshadow Oaxaca, but its unique blend of history and cuisine is second to none.

8. Colombo, Sri Lanka

As the capital city of Sri Lanka, Colombo is a melting pot of cultures and a gateway to the country’s stunning landscapes and rich heritage.

Highlights:

• Explore the colorful Pettah Market.

• Visit the Gangaramaya Temple.

• Take a train ride to the hill country or beaches.

  
  

Why it’s underrated: Many visitors bypass Colombo for Sri Lanka’s interior, but the city offers an exciting introduction to this fascinating island.

9. Riga, Latvia

Riga is the jewel of the Baltics, combining stunning Art Nouveau architecture with a buzzing modern vibe.

Highlights:

• Wander through the cobblestone streets of the Old Town.

• Admire the Art Nouveau District.

• Relax in the nearby Jurmala beach resort.

  
  

Why it’s underrated: Latvia is often overlooked in favour of Western Europe, but Riga offers beauty, culture, and affordability in spades.

10. Windhoek, Namibia

Namibia’s capital is the perfect starting point for an African adventure, offering unique landscapes and wildlife encounters.

Highlights:

• Discover the German colonial architecture.

• Sample local dishes like biltong and kapana.

• Plan excursions to Etosha National Park or the Namib Desert.

  
  

Why it’s underrated: Namibia’s stunning natural beauty is only beginning to gain recognition, making now the perfect time to visit.

These destinations prove that you don’t need to follow the crowd to have an extraordinary travel experience. Whether you’re chasing adventure, culture, or relaxation, these spots promise unforgettable memories without the overwhelming crowds or high prices of more popular destinations.

At Koviyo, we’re here to make every journey safer and stress-free. Don’t forget to pack your travel insurance so you can explore with peace of mind.

Happy travels!